Photography
To ensure an optimum level of appeal, we photographed some of Skate Hut’s products.
These images were used on their website and really helped Skate Hut to stand out from the competition.
This prevented Skate Hut from having to use the same stock images that other retailers use, plus it also gives the customer a better view of the product they’re looking to buy.
Reports also showed an increase in sales just by changing the product image as well as offering multiple views of that product.
Packaging
For eCommerce companies, a shipped parcel can now represent the most direct touch point with your customer.
As it happens – this is perhaps one of the most under-valued marketing opportunities for businesses too.
The unboxing experience is often over-looked by businesses. Packaging was spawned out of a necessity to protect the product for its onward journey but as eCommerce has evolved and as the consumer habits develop, it’s evident that you need to deliver more than just a product if you’re to succeed in satisfying your customer.
Skate Hut recognised this underutilised opportunity as a chance to deliver a complete brand experience – Something that extends beyond the product itself.
That’s where we came in – we created a series of branded boxes and bags for Skate Hut. We kept it simple but ensured that the brand identity and social experience was the first and last thing their customer’s will remember.
In addition, we were also able to create a set of packaging materials that gave the customer all of the information they needed: The company name, Social Media outlets, plus the returns address which is located on the underside of the packaged box.
Digital Design
Our latest digital project was Skate Hut’s holding page for Spanish visitors. The search volumes from Spain for Heelys were high so to capitalise, they enabled a holding page for visitors.
The aim of the holding page was to deliver the vital information about ordering for the customer before directing them to the product range.
Print
Skate Hut also sponsor Roller Derby teams around the UK, providing them with top quality components at a discounted rate. To promote their latest local acquisitions, we were asked to design an A5 flyer promoting the new team sponsorships.
These flyers were circulated around the West Midlands area at various Roller Derby bouts and also featured in the team’s newsletters.
If you like what you see and would like to discuss your future project, please click here
