The Message
BH Live had concise information that was essential to include in their campaign. This information had to be conveyed on a call to action approach which we achieved through the use of simplistic icons and a central hierarchy.
The key information that was mandatory to include, was that 1 membership gives the user access to 4 gyms around the local area.
The Design
To remain faithful to the BH Live branding, we were issued with a style sheet which needed to be adhered to. Restrictions to elements like the logo, fonts and their colour schemes became our core framework for the project and allowed us to immediately lay out a structure for the new advertising campaign materials. As this was a Summer campaign – we made use of the approved orange and yellow colour swatches!
The Outcome
Once the team at BH Live had decided which of our layouts would lend itself best to their concept – we pressed forward with creating the set of campaign materials.
In total, we created 9 different print materials. Ranging from an A5 leaflet right the way through to a 5m long vinyl banner which featured outside all of their participating gym centres.
The Final Work
Due to the dimensions of certain print materials, we had to alter the layout in a way which lent itself best to the size whilst still maintaining the overall look and feel of the campaign. This meant that our images used on the A5, A2 and A3 images would differ to those used on the Pop Up and Vinyl banners. By using the same model posing in different positions we were able to maintain an element on consistency across all of our print materials.
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